The Changing Business of Plastic Surgery

A changing business

Plastic surgery also has evolved over the years with doctors further specializing in face, hands and body reconstruction and because of technology and insurance reimbursement changes, said William Stefani, M.D., a private practice plastic surgeon and president of three-physician Spa Renaissance & Renaissance Plastic Surgery in Troy.

“We do a variety of procedures in our practice. I used to do a lot more reconstruction, ER on-call, but now I do more cosmetic,” Stefani said. “Reality TV has shifted the thinking of patients and some doctors.”

The social influence

Stefani said he is seeing a growing number of plastic surgeons who are using social media to market their services by blogging, using Instagram to share photos or videos or just putting their name out there through traditional advertising and marketing.

“Used to be you would get your name out there by covering ERs and doing the grunt work at the hospital,” he said. “Some guys still work at hospitals to stay board certified. You have to take calls. We do that. Others just have office practices.”

Reddy said many hospitals are hiring plastic surgeons because of the difficulty in getting doctors to perform on-call coverage.


See more here at Crain’s Detroit Business –